Caught moving from the bedroom to the bathroom mirror, Jesse Boykins III turns up the heat in his new video for “Itis”.

Penning the words “There’s just something about you,’ “The Beauty Created” singer finds himself caught up with an unexplainable love (that itis). Directed by Atif Ateeq, “Itis” accompanies Boykins’ latest release (”The Beauty Created”) now available.

Speaking of the video recently, Boykins had this to say:

I was trying to find a way to symbolize inspiration. Its something that comes and goes without you noticing if you don’t sit back and pay attention. honestly, I was at My Boy Atif Ateeq (The Director) & Eric Poon’s WeAreVane Pop up shop in NYC for a gathering he was having and I was watching a woman smoke this cigarette. She layed her head back and exhaled slow. Now in my eyes it was like she was throwing out inspiration (even though Im not a fan of tobacco).. Smoke was the perfect thing to symbolize a change in mood or mark the moment when inspiration hits. So I got up with the team shared my vision and we made it happen. Thanks to everyone who contributed
special thanks to Atif Ateeq & Dr. Woo for spending crazy time on the Edit. Much Apreciated

Watch the video below, taken from his new album “The Beauty Created,” below: